Mamahood

Just another word about the new Motrin Mom campaign that recently (and rightfully) got torn apart by real moms. I’m a babywearing mom — meaning that I wear my baby in a “schwing” most of the time — and I have never, ever needed Motrin or any other medication to deal with the “pain” of carrying my son. Pretty much any babywearing mom will have only positive things to say about slings, front packs, and wraps.

If you’re not convinced just check out the forum at the Babywearer. These moms can’t get enough talk about wraps, rebozos, and Ergo vs. Baby Beco. Seriously, we love wearing out babies. It makes life easier. If Motrin would have done any research they would have known this. But, no. They go off of stereotypes and proceed to piss off their target market. Not smart.

Here is the crappy ad if anyone is interested in seeing marketing at its worst.

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